Weekend Traffic Counting Project


Thank you for taking on the Weekend Traffic Counting project! This Siminar will teach you how to efficiently and effectively capture data for this project. Please complete the Siminar and take the quiz at the end before your first assignment.


Course Syllabus

1 Introduction

An overview of the Store Traffic Project

  1. Introduction
  2. What We Are Looking For

2 Who, What, Where, and When?

The 4 "Ws" of the project.

  1. Who Are We Counting?
  2. What Are We Counting?
  3. Counting Families & Groups
  4. Never Make Assumptions
  5. Where Are We Counting?
  6. "Staking Out" Your Stores
  7. When Are We Counting?

3 Store Types and Purchase Sizes

In this step, you will learn about the different size purchases you will record by store type.

  1. Store Types and Purchase Size
  2. Type A Stores and Purchase Size
  3. Type A Stores: Defining Purchase Sizes
  4. Counting Shoeboxes at Type A Stores
  5. Type C Stores and Purchase Size
  6. Type C Stores: Defining Small Buyers
  7. Type C Stores: Defining Medium Buyers
  8. Type C Stores: Defining Large Buyers
  9. Best Buy & HH Gregg
  10. Branded Re-Usable Bags

4 How Are We Counting?

In this step, you will learn about the tool we use to do the Traffic Counting.

  1. Introduction To www.countthetraffic.com
  2. How to Login
  3. Previewing your Assignments
  4. See it in action!

5 Saturday Logistics

In this step, you will learn about the logistics of the project on the day of the visits.

  1. The day has arrived!
  2. Check-In Process
  3. Location Services
  4. Method for Collecting Data
  5. Following Maps from Store to Store
  6. Portal Maps vs. Mall Maps
  7. Counting at Stores with Multiple Exits
  8. Final Notes on Traffic Counting and Data Submission
  9. Tips for Extending Battery Life on your Phone
  10. See It In Action!

6 Important Notes on Using the Web Portal

  1. Internet Connection
  2. Keeping your Portal session unique
  3. Location Services Test
  4. Location Services Troubleshoot

7 Some Final Notes

Complete the final steps to your training!

  1. Tips for Completing Your Assignment On Time
  2. Some Final Notes Before Your First Visit
  3. Take (and Pass) the Store Traffic Project Quiz!
  4. Be Alert!