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You will learn the eight factors that drive up the value of your company, and how to structure your business to maximize its value. Each section includes a series of action steps you can take immediately to improve the value of your business.

Buy Now US$ 279.00
Buy Now US$ 279.00

In this course, you will learn the eight things — some of them may surprise you — that drive the value of your company and provide an action plan for dramatically increasing the value of your business.

If you’re like a lot of entrepreneurs, you use your Profit & Loss (P&L) statement as your report card at the end of the year. You may even use your P&L to figure out what your company is worth by applying a multiple to your profit. But having worked with more than 40,000 entrepreneurs using The Value Builder System™, we’ve seen examples of companies that fetch up to three times more than the average price for companies in their industry. Likewise, we’ve seen cases where companies are worth less than half the average multiple of their peer group.

Why would one company be worth two or three times more than a similar company in the same industry?

Having analyzed the acquisition offers received by more than 40,000 businesses, we have discovered that there are eight factors that actually impact your company’s value more than the industry you’re in.

During this course you’ll learn how to:

*Increase your score on each of the eight drivers of company value

*Maximize your company’s overall value

*Find Strategic buyers for your business

*Structure your business like Jason Fried re-positioned Basecamp to maximize its value

*Accelerate the pace of positive word-of-mouth for your business using the same technique as companies like Eventbrite, Intuit, Google and Apple

*Boost your company’s cash flow in the same way Harley Davidson finances its business

*Differentiate your business using the same methodology Warren Buffet looks for in the companies he invests in

*Minimize your company’s reliance on your personal involvement using some of the strategies Tim Ferriss used to reduce the time he spent in this business to just four hours a week.

The foundation of this course is a quantitative analysis of the 40,000 business owners who use The Value Builder System. The first step every entrepreneur takes when they start working with us is to get their Value Builder Score. We have analyzed more than 40,000 unique businesses and we’ve identified eight factors that contribute to getting higher than average offers.

To give you an idea of how much these eight factors impact the value of your company, let’s take a look at the numbers. The average Value Builder Score is 59 out of a possible 100. And the average offer our users have received to buy their business is 3.8 times pre tax profit. When we isolate the cohort of our users who achieved a Value Builder Score of 80 or above, the average offer is 6.3 times pre tax profit — almost double that of the normal user.

Let’s imagine you have a business generating $200,000 in pre tax profit with an average Value Builder Score (60 out of 100). Based on the statistics, we would expect your business to be worth around $760,000 ($200,000 x 3.8). Now let’s imagine you take this course, action my recommendations, and improve your Value Builder Score to 80 out of 100. Assuming your business is generating the same $200,000 in profit, we would now expect it to be worth around $1,260,000 ($200,000 x 6.3). You would increase the value of your business by $500,000 without changing your level of profitability.

Even if you took action on just one of the 25 recommendations throughout the course, you would get an exponential return on your investment. Take action on 5 or 10 of the recommendations and your investment in the course becomes a pittance relative to the increased value of your business. Even so, I’m offering a 100% guarantee. If you’re unhappy for any reason, simply let me know ( and we will refund the cost of the course, no questions asked.

You have nothing to lose and a truckload of value to gain from learning the eight things that improve the value of your business.

Buy Now US$ 279.00


1 The Switzerland Structure

  1. Welcome!
  2. What proportion of your company's revenue comes from purchases made by your largest customer?
  3. A definition of The Switzerland Structure
  4. The Quantitative Impact of The Switzerland Structure
  5. Basecamp's Jason Fried: A Switzerland Structure Case Study
  6. Testing Your Knowledge: The Switzerland Structure
  7. Please take a moment and let your fellow classmates know what you have done to reduce your reliance on key employees. Please be as specific as possible so others can learn from your approach.

2 Financial Performance

See how your financial performance impacts the overall value of your business.

  1. What was your company's annual revenue last year?
  2. A Definition of Financial Performance As a Driver of Your Company's Value
  3. The Quantitative Impact Financial Performance Has on Your Company's Value
  4. Stuart Crane - A Case Study of Financial Performance
  5. Taking Action on Improving Your Financial Performance Score
  6. What is the single biggest obstacle you face in growing your revenue?

3 How Your Growth Potential Impacts Your Company's Value

  1. Looking at The Year Ahead, How Fast Do You Expect To Grow Your Top Line Revenue?
  2. A Definition of Growth Potential As It Impacts the Value of Your Company
  3. An Explanation of Discounted Cash Flow
  4. Quantifying the Impact of Your Growth Potential On the Value of Your Business
  5. Uber: A Case Study in Growth Potential
  6. Taking Action: Improving Your Score On Growth Potential
  7. What are the biggest obstacles you face in growing the top line revenue of your business?

4 The Valuation Teeter Totter

  1. Thinking of your cash flow, which of the following statements best describes you:
  2. A Definition Of The Valuation Teeter Totter
  3. Harley Owners' Group: A Case Study in Positive Cash Flow
  4. Taking Action: How To Improve Your Cash Flow
  5. Please share a specific tactic you have used to improve your cash flow.

5 Recurring Revenue

  1. What proportion of your company's revenue is recurring?
  2. A Definition of Recurring Revenue
  3. Recurring Revenue Case Study: The Security Business
  4. When It Comes To Creating Recurring Revenue Streams, Think Laterally
  5. Taking Action To Create a Recurring Revenue Stream
  6. What is your favourite subscription company? What do you like best about their approach?

6 Monopoly Control

  1. Thinking of your major product or service lines, which of the following statements best describes you?
  2. A Definition of Monopoly Control
  3. Quantifying the Impact of a Differentiated Market Position
  4. Ethos3: A Case Study In Monopoly Control
  5. Taking Action To Create a Differentiated Market Position
  6. What company do you think does the best job of differentiating themselves based on their approach to marketing?

7 The Customer Score

  1. If you had to take a guess, what proportion of your customers proactively recommend your company to their friends and colleagues?
  2. If you had to take a guess, what proportion of your customers proactively spread negative word-of-mouth about your company?
  3. Defining Customer Satisfaction As It Relates To the Value of Your Business
  4. How To Calculate Your NPS Score
  5. Quantifying The Impact Customer Satisfaction Has On Your Company's Value
  6. Eventbrite: A Case Study In How Customer Satisfaction Drives Valuation
  7. NPS: Taking Action To Measure and Improve Your Net Promoter Score
  8. What one thing have you done in the last year to improve customer satisfaction in your company?

8 Hub & Spoke

  1. A Definition of Hub & Spoke Management
  2. Quantifying the Impact of Hub & Spoke On Your Company's Value
  3. Tim Ferriss: A Case Study In Hub & Spoke
  4. Taking Action To Improve Your Score On Hub & Spoke
  5. If you were unable to work for a period of three months, how would your company perform?
  6. What one thing have you done in the last year to make your business less dependent on you personally?

9 Frequently Asked Questions

  1. How Do I Reduce My Reliance On a Single Customer?
  2. What's The Difference Between a Financial and a Strategic Acquirer?
  3. How Do I Avoid an Earn Out?
  4. When Should I Tell My Employees I'm Selling?
  5. How Do I Get My Value Builder Score?
Buy Now US$ 279.00
Buy Now US$ 279.00


John Warrillow

Founder, The Value Builder System™ Author of Built to Sell: Creating a Business That Can Thrive Without You; The Automatic Customer: Creating a Subscription Business In Any Industry; and Drilling For Gold: How Corporations Can Successfully Sell To Small Business Owners.

Featured Book

Built to Sell: Creating a Business That Can Thrive Without You

Warrillow, John

Published: 2012-12-24 by Portfolio. 176 Pages. ISBN: 9781591845829

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The Automatic Customer: Creating a Subscription Business in Any Industry

Warrillow, John

Published: 2015-02-05 by Portfolio. 224 Pages. ISBN: 9781591847465

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Buy Now US$ 279.00