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The first-ever online course for creators, LEAN CONTENT applies “lean methodology + ‘tech’-niques" to content creation, financing, distribution, marketing, and monetization of film, music, art & literature in 10 parts - to empower content creators in the new digital economy.

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Eric Ries, author of the best selling The Lean Startup and Ondi Timoner, experienced film producer team up to present an online experience to teach people how to launch and execute a content based business successfully. Merging principles of lean entrepreneurship from Eric, and over 2 decades of running content business from Ondi this course is a first of its kind. Its thorough, covers all aspects of a content business and is presented in a very elegant easy to follow experience.

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1 Introduction - The Genesis of Lean Startup


  1. Introduction to Lean Content
  2. Meet Eric and Ondi
  3. Great Book By Eric Ries. : The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

2 Content as a Business

  1. Artistry within Entrepreneurship (BLOG POST)
  2. Watch: Eric and Ondi discuss Content as a Business
  3. Content Checkpoint (QUIZ)
  4. Lesson Recap - A Piece of Art is a Startup
  5. Answer these five questions, each in three sentences or less. (QUESTION)

3 The MVP - Minimum Viable Product

Eric and Ondi discuss the concept of an MVP, how to think about it and plan for it.

  1. MVP discussion
  2. I Want My MVP (QUIZ)
  3. Brainstorm ten different ways you can do an MVP to reach 1 person. Is it a trailer, a behind-the-scenes documentary, or a blog post for a week to show people what you are doing?

4 Build Measure Learn

  1. Build. Measure. Learn.
  2. Test Your Product (QUIZ)

5 The Pivot

  1. The Pivot
  2. Is It Time To Pivot? (QUIZ)
  3. Pivot or Persevere - Imagine you're at the moment the thing you're working on is going to work, and then ask yourself what do you want to know at that time in order to make a good decision. Set up a meeting with someone to evaluate if what you're doing is working.

6 Building A Fanbase

  1. Building a Fan Base
  2. Growing Your Fanbase (QUIZ)
  3. If you don't have it already, create a mailing list with 5 real fans (no family members) and and do something to say thank you.

7 Financing Your Creativity

  1. Financing Your Creativity
  2. Get That Money (QUIZ)
  3. Write everything you need to make the project happen and how little each of those items will cost

8 Approaches To Distribution

  1. Approaches to Distribution
  2. Get Your Content Out There (QUIZ)
  3. Figure out who your potential distributors could be. Do this by searching keywords of causes, organizations and other artists your content is associated with and relates to.

9 The Keys To Monetization

  1. Keys to Monetization
  2. Dolla Dolla Bills (QUIZ)
  3. Sell something - a draft or product you created very quickly, on the internet, for 99 cents, to 1 person.

10 Going Back To The Gatekeepers

  1. Going Back to the Gatekeepers
  2. Breaking Through The Gates (QUIZ)
  3. Take some element of what you're doing and put it out. Then find a gatekeeper you want to work with and send them a link to your work.
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Ondi Timoner

Ondi Timoner has the rare distinction of winning the Grand Jury Prize at the Sundance Film Festival twice. Ondi is currently directing and producing A TOTAL DISRUPTION, an interactive video portal for innovators and entrepreneurs.

Eric Ries

Eric Ries is an entrepreneur and author of the New York Times bestseller The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, published by Crown Business. He graduated from Yale University.

Featured Book

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Ries, Eric

Published: 2011-09-13 by Crown Business. 336 Pages. ISBN: 9780307887894

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