Influence

The Psychology of Persuasion

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Learn how to persuade anyone. Based on the timeless classic Influence: the Science of Persuasion by Robert Cialdini, this Siminar walks you though how to apply the principles of influence in your daily life to get what you want.

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This siminar covers the dynamics of social influence; how people change one anothers' decisions when interacting. Mastering this siminar's content will give you immensely valuable insight about how people, including you, can be very easily persuaded by simple social triggers. Sign up now!

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Facilitators

Moneet Singh

Co-founder of Siminars. Daily obsessions: product design, user experience & customer service. Current learning obsessions: learning & cognitive psychology, leadership styles, decision making & dog psychology (due to an inability to train my pugs...)

Featured Book

Influence: The Psychology of Persuasion (Collins Business Essentials)

B., Robert

Published: 2006-12-26 by HarperBusiness. 336 Pages. ISBN: 9780061241895

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Syllabus

1 Introduction

What the principles of influence are, and why they matter.

  1. Pages 1-18: Influence: The Psychology of Persuasion (Collins Business Essentials)
  2. Robert Cialdini - The 6 Principles of Influence
  3. The Basics
  4. The Power of Suggestion

2 Reciprocity

When people receive, they have an instinct to give back.

  1. The chapter on Reciprocity.: Influence: The Psychology of Persuasion (Collins Business Essentials)
  2. Reciprocity
  3. Where does reciprocity show up in your work?
  4. A Deal
  5. The Lessons of Farmville
  6. Ocean's Eleven - A Reasonable Proposal

3 Commitment/Consistency

Once a strong commitment is made, the desire to stay consistent to it compels people powerfully.

  1. Chapter on Commitment/Consistency: Influence: The Psychology of Persuasion (Collins Business Essentials)
  2. Commitment
  3. Real Commitment

4 Social Proof and Consensus

Our reality is shaped by the actions, desires, and opinions of those around us.

  1. Read the chapter on consensus/social proof: Influence: The Psychology of Persuasion (Collins Business Essentials)
  2. Consensus and Social Proof
  3. Friends
  4. Social Dynamics

5 Liking

Magnetic personalities attract influence.

  1. Liking; Part 1
  2. Liking, Part 2
  3. Like it Like That
  4. Catch Me If You Can - Bank Teller
  5. Professional Help

6 Authority

Being in charge makes you convincing.

  1. Read the chapter on authority. : Influence: The Psychology of Persuasion (Collins Business Essentials)
  2. Authority
  3. Because They Said So
  4. Teacher Trouble
  5. Power Corrupts

7 Scarcity

Rare things are special things.

  1. The chapter on Scarcity.: Influence: The Psychology of Persuasion (Collins Business Essentials)
  2. Scarcity
  3. Scarcity
  4. Precious
  5. Speaking of the Dark Lord...
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